Page 17 - EGEDA. Panorama Audiovisual Iberoamericano 2025

DEL PRIME TIME AL SCROLL TIME: EL ASCENSO DEL ECOSISTEMA DIGITAL

FUENTES:

1. Nielsen. (2025). The gauge: April 2025 – Streaming’s share continues to grow.
https://www.nielsen.com

2. Omdia. (2025). Video content & platforms: Global market trends and forecasts 2024–2029. Omdia.

3. Content Americas. (2025). Keynote: The future of video consumption — María Rua Aguete.
https://www.contentamericas.com

4. Statista. (2024). Number of monthly active TikTok users worldwide from 2019 to 2024.
https://www.statista.com

5. YouTube. (2024). YouTube for press – Statistics & trends.
https://www.youtube.com/about/press/

6. IAB México. (2024). Estudio de inversión publicitaria en medios digitales 2023.
https://www.iabmexico.com

7. Fundación SGAE. (2024). Panorama audiovisual iberoamericano 2024.
https://www.fundacionsgae.org

8. Alexander, J. (2025). How AI tools like Sora and Runway are changing content creation. Variety.
https://variety.com

9. Patel, N. (2024). YouTube is winning the TV screen. The Verge.
https://www.theverge.com

10. Deloitte. (2024). Digital media trends – 18th edition: Gen Z and Millennial viewing behaviors.
https://www2.deloitte.com

11. Rodríguez, A. (2024, diciembre 12). La caída de la taquilla y el auge del streaming en Iberoamérica.
El País.
https://elpais.com

12. Google. (2024). The role of YouTube in the modern TV ecosystem. Think with Google.
https://www.thinkwithgoogle.com

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